Now your team is fully aligned and behind your product vision and you’ve negotiated the tricky early stages in the race to product-market fit, the overwhelming temptation is to charge full pelt into ideation and prototyping.

And many product development agencies do just that. (Ever wonder why? We’d be happy to tell you, off the record!)

But neglecting user research at this stage is like building your product’s foundations on sand. It has the potential to undermine everything you’re working so hard towards.

If you’re serious about creating a great product, investing in user research is crucial.

“But we don’t have the time or funds for user research”

If we had a pound for every time we’ve heard this.

Yes, it adds to the schedule and comes with an extra cost. However, once we identify what our clients need to learn, who they need to learn it from, and when, we create a research plan that is both time-efficient and cost-effective.

This is no ‘one size fits all’ process. We custom blend exactly what your digital product needs…

• Data analysis
• User interviews
• Usability testing
• Surveys
• Observational studies

…so they can in turn determine precisely what their users require.

User research and analysis usually pays for itself many, many times over

• By shifting focus from the product to the user
  • Product teams discover opportunities they didn’t know existed
• By understanding user perspectives and behaviour
  • Product teams develop stronger concepts
• By discovering actual user goals in specific contexts
  • Product teams create more satisfying CX journeys
• By giving us an insight into the features users care about – and the ones they don’t
  • Product teams cut out weeks of unnecessary development time

We can help you better understand your users

We make it easy for our clients to integrate user research into their product design and development process. By identifying and filling knowledge gaps, we ensure they have the data they need, exactly when they need it. The result? Smarter decisions, every time.

Ready to supercharge your digital product with our product design expertise? Wherever you are in the product lifecycle, we can help, so let’s talk! Book in a 15 min call, or get in touch on hi@intrface.co.uk

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⬅️ Go back to Step 2 – Fix your eyes on the prize